Scaling the FMCG Network
Fast-growing FMCG brands often outgrow their first logistics model before they notice the signs. Inventory sits too far from demand, replenishment becomes more reactive, and transport cost rises because the network was not designed for the current mix of SKUs, regions, and service commitments.
The solution is rarely to add more nodes everywhere. The better approach is to identify which markets justify forward placement, which products require speed, and where shared infrastructure can reduce cost without weakening shelf availability.
- Match inventory strategy to product velocity
- Use regional hubs only where demand supports them
- Review network design after every major portfolio shift
